Merchandising
In addition to the novel e-commerce strategy, The Company
will naturally provide more traditional products specifically
relevant to the All Company niche. These items will consist
of programming related merchandise such as apparel (hats,
tee-shirts, etc.), Videos and DVD's. These items will be
branded with specific talk show logos, colloquial catch
phrases such as "You Go Girl" and "I'm the only pervert
who hasn't been on Springer" and specific soap opera phrases
like "There Is no Day Without MY DAYS" and "My Light is
Always GUIDING"). Specific reality-based TV phrases such
as "I Can't Survive without SURVIVOR" and "I live in The
REAL WORLD". The company firmly believes that items such
as the aforementioned will resonate strongly with the target
audience and will generate substantial revenues.
